Synopsys Digital Ad Template Design

For the Synopsys digital advertising templates, I designed a scalable suite of responsive display ad templates that maintained a consistent brand experience across a wide range of digital placements and aspect ratios. Working within established brand guidelines, I developed a flexible layout system that adapted messaging, imagery, and calls to action while preserving visual hierarchy and readability at every size.

I had the opportunity to lead this project from initial concept through final rollout, overseeing every stage of the creative process. I led focus groups to gather user insights, presented and refined concepts with campaign stakeholders, and collaborated directly with the CMO to review designs and incorporate strategic feedback. These templates were built in the Brief’s ad platform for ease of locking elements and sharing templates with users. Guiding the project from ideation to launch was an incredibly rewarding experience, reinforcing the value of end-to-end ownership.

Template A

Vibrant purple gradient, circular image with animated violet circle element

Template B

Soft gray/white background, rounded corner image, and word tracking text/CTA

Template C

Deep purple wedge with image, animated diagonal light beam element, and word tracking text

Template D

Black wedge with image, animated diagonal light beam element, and left to right animated text