SNUG (Synopsys Users Group) is a global chip and system design conference that has connected the engineering community for over 30 years. In 2021, I led a refresh of the conference logo, modernizing the identity while preserving its established recognition. Drawing inspiration from the event's 2021 theme of global interconnectedness, I unified the logo's signature rings into a single continuous form to represent collaboration and connection. Paired with a refined typeface, the updated identity aligns more closely with the Synopsys brand while honoring the conference's longstanding legacy.