AFTERGLOW SKIN BY CARLI Brand Design

AfterGlow Skin by Carli is an esthetics practice founded by Carli Samuelson. I partnered with Carli to create a distinctive brand identity, developing the brand positioning, logo, color palette, brand guidelines, and supporting digital and print collateral to create a cohesive and elevated brand experience.

Developing the brand identity for AfterGlow Skin by Carli was a rewarding project that balanced aesthetics with strategy. Carli envisioned a brand that felt elevated, calming, and trustworthy. My goal was to translate those values into a cohesive visual identity that would resonate with her ideal clientele and distinguish her brand in the esthetics industry.

The logo combines an all-caps serif typeface with a cursive typeface to create a balance between sophistication and approachability. Subtle customizations were made to both typefaces. The client strived for minimalism while emphasizing “glow”, so the accompanying understated sun circular element draws the eye to the center.